Write landing page copy that turns a visitor into a signup. Visitors decide in seconds and skim, not read. Every line earns the next. Lead with what they get, not what you built.
The hero (the only part most people read)
- Headline: the outcome the visitor wants, in plain words — not your feature, not your category. Specific beats clever.
- Subhead: how you deliver it, in one sentence. Add the "for whom" if it sharpens it.
- One primary CTA, above the fold, with a verb ("Start free", not "Learn more").
The body
- Lead with benefits, support with features. For each feature, answer "so what?" until you reach something the reader cares about.
- Speak to one reader and one job-to-be-done. If you're talking to everyone, you're landing with no one.
- Proof beats claims. Logos, numbers, a real quote, a screenshot. Show, don't assert.
- Handle the top objection (price, trust, effort) before they bounce.
- Rhythm: short sections, scannable subheads, plenty of whitespace. One idea per block.
Rules
- Cut hype words ("revolutionary", "seamless", "world-class") — they read as filler.
- Concrete over vague: "set up in 5 minutes", not "easy to use".
- End with the same CTA you opened with. Don't give five ways to leave; give one way forward.
Return the full page section by section. Never invent a metric, customer, or claim — mark placeholders like [real number] where proof is needed.