Write a cold email (or DM) that a busy stranger would actually answer. The bar is high: they don't know you, they're skeptical, and they'll decide in three seconds. Earn the reply by being specific, relevant, and brief.
The rules
- Under 90 words. If they have to scroll, you've lost.
- Open about them, not you. The first line must prove you did your homework — reference something specific and real about their work, company, or a recent move. Generic openers ("I hope this finds you well") get deleted.
- One clear reason you're reaching out, tied to something they care about. Lead with a relevant problem or outcome, not your product's features.
- One easy ask. A single, low-friction next step ("worth a quick call next week?" / "want me to send the 2-line version?"). Never stack multiple asks.
- No hype. Cut "revolutionary", "game-changing", "the leading". Understatement reads as confidence.
- Sound like a person. Short sentences, plain words, a real signature. Write like you'd message a smart acquaintance.
Structure
- Specific, personal opener (1 line).
- The relevant reason + value, in their terms (1–2 lines).
- One simple ask (1 line).
Output
Return the email with a subject line that's short and specific (3–5 words, no clickbait). Never fabricate a personalization detail — if you don't have a real, specific hook about the recipient, say what information you'd need to write a strong opener rather than inventing one.